bolas underwear
what did you do?
Branding & Art Direction \ Campaigns & Productions \ Scenography & Emotion Architecture \ Brand Strategy \ Brand Repositioning \ Progressive PR & Media Relation \ Online & Offline Content \ Digital & Social Media \ Experimental Concepts \ Brand Activations & Events
we are their marketing agency
the briefing
BOLAS Underwear wanted to build a new story around their brand. Instead of being a regular underwear brand focussing on men in particular, The Hattrick advised to pick a new, more specific target group: men with balls.
the execution
The Hattrick has created a new strategy including a whole new campaign with a photo series and videos. This content will be used for digital communication: BOLAS’ e-commerce website and all their social channels.
the result
A positive response from BOLAS and their customers, which resulted in a long-term relationship continuing with this emphasis on football culture. From 2019 onwards, BOLAS is the ass-kicking underwear brand by footballers, for footballers.