diesel ha(u)te couture

what did you do?

Art Direction \ Campaigns & Productions \ Scenography & Emotion Architecture \ Online Content \ Digital & Social Media \ Experimental Concepts

we created social influencer content



the briefing

Diesel approached The Hattrick about creating content around a new campaign - Diesel Haute Couture. The motto was to ‘embrace the hate and wear it with pride,’ all we needed was a football influencer to bring it to life.


the execution

The production was a branded video with Dutch football influencer, Lars Veldwijk, where he talked about his passion for fashion and the theme of Diesel’s campaign. Besides that, The Hattrick created an editorial for print and made a social media deal with Lars. 


the result

A creative yet sophisticated outcome with a positive response from Diesel. From now on, Lars Veldwijk will be a Diesel ambassador which will result in a long-term relationship.