h&m x ryan babel
what did you do?
Branding & Art Direction \ Campaigns & Productions \ Scenography & Emotion Architecture \ Online & Offline Content \ Digital & Social Media \ Experimental Concepts \ Brand Activations & Events \ Retail Interior Design
we created a 360 campaign
the briefing
H&M approached The Hattrick with the wish to connect a well-known football icon to their brand in the shape of a 360 degrees campaign. The Hattrick developed a unique campaign format entailing an editorial shoot in Life After Football, a shop experience, in-store visuals and to top it all off a meet and greet with the selected player, Ryan Babel – a key player of the Dutch national team.
the execution
The Hattrick carefully researched H&M’s brand DNA and developed the concept from scratch. Attention was paid to H&M’s visions on sustainability. The Hattrick found the perfect fit for this campaign in Ryan Babel.
the result
The concept resulted in a successful campaign that was live for 3 months in 70 stores (store windows and in-store visuals). Selected H&M members were selected to experience a meet & greet with Ryan and to attend a football match.
