what did you do?
Campaigns & Productions \ Scenography & Emotion Architecture \ Online & Offline Content \ Digital & Social Media \ Brand Activations & Events
we created brand awareness
Lexus came to The Hattrick with the hope of being able to promote their new LC500 to a new crowd; a younger, more fun-seeking audience that would appreciate the performance of their latest automobile as much as the luxury.
Bringing in contacts from professional football and combining that with high-quality, cinematic video production, The Hattrick produced entertaining content of a fun road trip in the car, shedding light on what makes the LC500 unique, too.
A happy client and an entertaining video that, thanks to the efforts of our footballers involved - both in their antics and their social media influence - reached a large audience online that fitted the desired demographic of Lexus.