mexx summer ‘19 campaign
what did you do?
Branding & Art Direction \ Campaigns & Productions \ Scenography & Emotion Architecture \ Online & Offline Content \ Digital & Social Media
we produced their Summer ‘19 campaign from A to z
the briefing
To build on our existing work with MEXX, we have taken control of all areas of their Summer campaign at 2019. The aim, as ever, is showcase what this reinvigorated brand is all about.
the execution
Taking in themes close to the brand’s DNA like modern city life and multiculturalism, a cinematic video and comprehensive lookbook was created showcasing this brand’s latest collection.
the result
The campaign has been well-received by both the client and it’s desired audience, with content created being effective and usable across all the desired platforms - online, social media, billboard and in-store.