puma - new levels

what did you do?

Branding & Art Direction \ Campaigns & Productions\ Scenography & Emotion Architecture \ Online Content \ 

Digital & Social Media \ Experimental Concepts

we created a short documentary


Puma New Levels Docu, Sevn Alias Amsterdam by The Hattrick Creative Agency
Puma New Levels Docu, Edson Patta Amsterdam by The Hattrick Creative Agency

the briefing

To showcase this sports brand to their desired target audience in an original, creative and subtle way. As opposed to a more traditional style of advertisement, the goal was to make something more entertaining and less obviously commercial.

Puma New Levels Docu, Family and Friends Cody Gakpo Eindhoven by The Hattrick Creative Agency

the execution

The Hattrick created a four-part documentary series with young footballer Cody Gakpo, with each episode focussed on one of fashion, music, art and family. The Hattrick used their contacts across each of these fields to combine PUMA’s products with a world beyond sport in each instalment, in-line with their desired target audience.

Puma New Levels Docu, Studio Giftig Eindhoven by The Hattrick Creative Agency

the result

An informative and entertaining documentary series that was consistent in content and aesthetic. It featured some iconic figures across music, fashion and art, with PUMA’s products at the centre of it all.