puma - new levels
what did you do?
Branding & Art Direction \ Campaigns & Productions\ Scenography & Emotion Architecture \ Online Content \
Digital & Social Media \ Experimental Concepts
we created a short documentary
To showcase this sports brand to their desired target audience in an original, creative and subtle way. As opposed to a more traditional style of advertisement, the goal was to make something more entertaining and less obviously commercial.
The Hattrick created a four-part documentary series with young footballer Cody Gakpo, with each episode focussed on one of fashion, music, art and family. The Hattrick used their contacts across each of these fields to combine PUMA’s products with a world beyond sport in each instalment, in-line with their desired target audience.
An informative and entertaining documentary series that was consistent in content and aesthetic. It featured some iconic figures across music, fashion and art, with PUMA’s products at the centre of it all.