what did you do?
Progressive PR & Media Relation \ Online & Offline Content \ Digital & Social Media \ Brand Activations & Events \ Retail Interior Design
we created brand awareness
This fashion brand wanted to relate it’s new range of products to some footballers and tastemakers of high influence out in it’s home nation of Germany.
Bringing in the then-Bundesliga and now Premier League star, Eric Choupo-Moting; someone we defined as a high-quality player with a great sense of fashion. The Hattrick hosted a dinner party for him and some of his friends in football, inviting some fellow pros. Photography and unique video content was to come from the evening, where all guests were styled by The Hattrick and Replay.
One of the coolest dinner parties you’ve ever seen with good food and even better clothes. From it, The Hattrick made a candid interview and photoshoot with Eric styled by us using Replay’s latest collection. Content created, as always, was used both online and inside Life After Football's print issue that month, with an image from the photoshoot gracing the front cover. Along with all the corresponding social media coverage, the dinner resulted in good exposure for both the player and the brand in question.