RUSH TO MECCA
what did you do?
360 degrees campaign \ Product Packaging \ Marketing \ Content Creation \ Strategy \ Social Media Content
the briefing
With a brief that really inspired us, Rush to Mecca came to The Hattrick looking to make their educational board game appeal to young, modern Muslims and their families. As a diverse team ourselves, we at The Hattrick really resonated with the motivation behind the game and set to work on a 360-degree campaign.
the execution
Taking care of everything from the branding and packaging, to the social media content and marketing materials, we covered all angles in promoting this innovative board game to a new generation of Muslims across Europe. Calling on comedian Najib Amhali was one way we helped the game reach this desired target audience.
the result
Using our experience in candid photography and making the most of social media’s potential for education and growth, we were particularly delighted with the results of our online campaign for Rush to Mekka. As for picking the right influencer to be a part of the campaign, Najib’s contribution spoke for itself… as always!