SHADES BY ERIC KUSTER

what did you do?

Branding & Art Direction \ Campaigns & Productions \ Concept Creation \ Social Media \ Packaging \ Logo Design \ Website copy \ Press campaign

the briefing

Eric Kuster came to us with a really exciting product: a collection of paint colours for interior design that embody the taste and style that Eric is renowned for. The esteemed designer simply wanted help turning his vision into a product, giving us a blank canvas to work with.

the execution

The Hattrick took care of everything for the delivery of this unique collection. From coming up with the name Shades, to perfecting the packaging of the product right down to the vert last detail, this was truly a 360 degrees project that entailed social media content, website copy, photography and more.

the result

Metropolitan Luxury. Working with Eric’s artistic vision and combining it with The Hattrick’s multimedia skillset, resulted in a campaign and product that is fitting on such a revered designer.