YIP GROUP
what did you do?
Branding & Art Direction \ Campaigns & Productions \ Concept Creation Experimental Concepts \ Social Media
the briefing
This high-profile client was looking for content creation around some of their most popular outlets, such as the internationally acclaimed Sushi Samba. Their approach to hospitality is both stylish and welcoming, and this is something that YIP Group were keen to express across video content, social media and more.
the execution
The Hattrick became the all-around content agency for YIP Group, creating multimedia concepts and executing them with the style that YIP Group is known for. This included a detailed video that showed what clientele can expect from an evening at SushiSamba, as well as working with YIP Group’s celebrity entrepreneur, Won Yip, himself.
the result
Reasserting YIP Group’s hospitality within the stylish inner-city audience that they desire, all while adding a personal touch to what is a large company, by working with the charisma of the company’s owner, Won Yip.